To celebrate the launch of Ventrix™ and its heat release technology, The North Face and Maggie Rogers have collaborated to create “The Release Project,” an immersive digital experience that allows Rogers’ new track, “Split Stones” to be revealed layer by layer through movement. With more movement, more layers of the song are played until ultimately the full-length track is unlocked.
Maggie is also featured in the Ventrix™ campaign film, directed by filmmaker Grant Singer. The film, which features North Face athletes Jimmy Chin, Alex Honnold and Emily Harrington, was shot in Portland and Mount Hood, Oregon along with El Plomo, Chile.
Watch the Ventrix™ campaign film featuring “Split Stones:”
To view the digital experience and release “Split Stones” through movement, click here.