Katy Perry has earned her first Webby People’s Choice “Social” award for her Chained to the Rhythm Campaign. “Chained To The Rhythm” was the first single off Perry’s latest album ‘Witness’ and her campaign “created a deeply personal experience for her most ambitious fans” (Vanity Fair).
Congratulations to Katy Perry and her KatyCats on this incredible honor!
“People are loving it: unsurprisingly given the innovative marketing, #chainedtotherhythm is trending on Twitter and everyone’s having fun sharing their experiences on social”
Bustle
“…internet-breaking strategy for revealing ‘Chained to Rhythm’”
NME
“The singer is roaring back into the limelight with a new single that she’s debuting in a very clever way.”
Glamour
“Disco balls are back in a big way!”
TIME
